Strategic Plans

Helping Our Community Grow
Since 1953, Rainbow Municipal Water District has helped the communities of Rainbow, Bonsall, and parts of Fallbrook, Oceanside, and Vista grow and adapt to an ever-evolving economic, ecological, and demographic landscape. Rainbow Water serves a community built upon agriculture and has expanded services to support all customers and residents as they embrace efficient and sustainable water use.
As a small water district, Rainbow Water is guided by its core values and fosters trust through open communication, reliable service, and forward-thinking solutions that strengthen our community now and for future generations.

Rainbow Water Strategic Plan
Mission Statement
Rainbow Water’s mission is to provide our customers with reliable, high-quality water and water reclamation service in a fiscally sustainable manner.
The Plan
The Strategic Plan was developed in 2016 and revised in 2020 to reaffirm our Mission, clarify our Core Values, and outline six Strategic Focus Areas. The plan is a living document as the conditions in the areas of water supply and reclamation change over time. Thie document will be reviewed by the Board of Directors on an annual basis along with the various goal and objectives.
Read the 2020 Strategic Plan
Rainbow Water Strategic Communications Plan

Communications Mission
Building on Rainbow Water’s mission to provide reliable, high-quality services, this Communications Plan advances collaboration by proactively engaging stakeholders, promoting inclusive dialogue, and sharing information transparently to inspire stewardship and empower a resilient, sustainable community.
The Plan
Communication is not solely the responsibility of one person or team: it’s a collective effort. Board members, leadership, and every team member are ambassadors of Rainbow Water’s mission and values. Together, we must embody our core values—integrity, professionalism, responsibility, teamwork, and innovation—ensuring that our engagement with the public and each other is aligned with our commitment to reliable, high-quality, and fiscally sustainable services.
The Strategic Communcaitons Plan is a living, evolving resource that will adapt as communication tools change and community expectations shift. By embracing new platforms, refining our approach, and working collaboratively, we can deliver meaningful messages that resonate. In doing so, we will meet today’s challenges, anticipate tomorrow’s opportunities, and reinforce the bond of trust that underpins all our efforts.
Read the 2025 Strategic Communications Plan